CEO Hager Group
Design Director for Hager Group
For more than five decades, Hager has had a discerning eye when it comes to the functionality and reliability of its systems. This is particularly reflected in the form and design of our products.
Hager is steeped in structural design tradition, which means that a technological product is not simply covered with an elegant shell but developed with functionality in mind, in a way that the exterior mirrors the inner structure.
And today the exterior is becoming evermore important.
With electrical installations taking over more direct functions in both living and work spaces, aesthetics take on an increasingly important role. So as to best fuse these functional and aesthetic demands,
Hager has launched an independent unit.
Since the Hanover Fair in 1959, the first “design” meter panel made of Bakelite has remained the star product. Today, with the “Golf” concept, it is continuing brothers Hermann and Oswald Hager’s quest – “every product has its function, and each function an individual shape” – and consolidating Hager-Elektroplastic OHG’s position as a benchmark company in terms of technology and aesthetics in over 70 countries. This leadership is expressed through over 50,000 products for intelligent commercial and residential buildings alike. Hager is recognised throughout the profession as a “solutions provider” in this area, combining – with the same criteria of excellence – modular appliances, routing systems, switch ranges and intuitive user interfaces.
Design expands cultural horizons when it strengthens the interplay between function and emotion. Cooperation between two companies and two managers is productive and conducive to this open outlook started in 2000: Daniel Hager, CEO of the Hager Group, and Erwin van Handenhoven, industrial designer.
Entering a new phase in July 2013, the design agency fully integrated Hager Group and Erwin took on design management for all future Hager Group developments. This long-term relationship allows us to view products as solutions that are even more attractive, user-friendly and self-sufficient. In a use-oriented approach, design enhances function's intuitive approach. It optimises sensory parameters such as aesthetic, tactile and ergonomic considerations and relates them to the emotional dimension. It also increasingly takes into account the user's cultural sensitivity. This development encouraged the establishment of the Hager Winco Design agency in Strasbourg (at the heart of an intercultural European region). An ideal setting for opening up to new cultures, new markets and new clients.
Conventional product design is generally determined by three coordinates – length, width and height. We prefer to go a step further and consider what has preceded and what will follow a product. How will it evolve? How should it best reach our customers? And in which way are we going to ‘sell’ it to them? All these aspects constitute our all-embracing design approach. And as this extends beyond three-dimensional product thinking, we refer to it as 4D design.
Design at Hager is not an afterthought which is superimposed on technology, but evolves from the core of the product. Going a step further one could even intimate that design grows from the inner values of our company.
Our products mirror our attitude and this attitude manifests itself in our products attitude.
Based on this corporate mindset, our designer Erwin van Handenhoven has derived seven unique principles that inspire and discipline day-to-day work with products for Hager and, where it is necessary, make amendments to them. Read on to discover Erwin’s thoughts on design.
The design team challenges the cultural aspects of our new product lines. They submit them to over 200 clients in six countries: we refer to this as “the customer’s voice/the customer’s emotion”.
Golf is the tangible result of this process and also a source of pride: in 70 countries, a technical appliance has been transformed into a piece of wall furniture.
Discover our design book (pdf).
WINCO design, Hager official design partner: www.wincodesign.com
Are you interested in our products? Learn more at: www.hager.com
Discover more about Hager Group and visit our corporate website: www.hagergroup.net
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